Live Chat
Message
To Top
About C2M
C2M is, therefore, an extremely efficient channel to passively source niche demand. Instead of manufacturers approaching the market with what they could produce, consumers collectively approach manufacturers with what they should produce.
The core definition of C2M revolves around the principle of consumer demand arising and consolidating before the production and supply of the good is made, with community-driven demand scoping through community incentives.
img